Episode 9: How Important is Likeability When Selling?
Feb 06, 2023
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In this episode, we're going to talk about a very ingrained idea among some salespeople. That idea is that you need to be liked in order to sell.
We’re going to discuss the role of likeability in sales and, we are going to differentiate between being liked and being trusted.
First of all, it is important to build really solid, strong relationships with businesses and clients. But, at least in New Zealand, we've got this bit of a village mindset where we rely on our personal relationships. We'll go use the connections we have from our brothers, uncles, and friends, and sell to those people.
Kiwis definitely have this idea that you need to be very much liked and get on with your customers in order to sell to them. The question is, is that assumption actually true?
Some cultures may promote this kind of approach to people, and in some contexts, that can be translated to sales as well. It may depend on where you are from, how you were raised, or what sales philosophy you were trained with. There can be a lot of factors taking part in how important it is to you.
But, is it really necessary to be liked in order to sell?
Drumroll…..
No, it isn’t, and we are going to tell you why.
We’re going to dive into this polemic topic, and we are going to share with you studies and actual data that reveal to us what role likeability is actually playing in sales. That data also shows us what are the areas that successful salespeople focus on, and work on the most.
Spoiler alert: You guessed it; it’s not on their likeability.
We’re certain that this episode is going to help you see the bigger picture and set your priorities straight because there are a lot of more important things to worry about than whether people like you or not. Of course, being liked helps but it is not the key to success so, don’t miss this episode.
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