Episode 8: Social Selling with Ryan “The Lion” Ashton
Feb 06, 2023
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In episode 8 of the Rev Up Sales Podcast, we are going to talk about Social Selling with non-other than Ryan ‘The Lion’ Ashton.
Ryan has spent his life translating the value of tech to both business and IT people, he believes that tech should be in the hands of every person. Ryan has been passionate about "meeting the person not their suit" for the past 13 years.
Ryan has been running A Few Quiet Yarns (AFQY) for the tech community - all about "Personalising Business" bringing the H2H over B2B and B2C through Events, Training, Social and Digital. AFQY has connected over 8,500 people through their stories, technology and business over the last 13 years.
Ryan has worked many jobs in very different areas. He has used that old saying ‘Jack of all trades’, ‘Master of none’ to refer to himself, but all that experience has actually made him ‘Master of some’.
He’s worked across sales, across marketing, across agency. He’s done everything from copywriting to directing to sales, sales management, marketing, marketing management, he has deployed CRMs, managed, trained CRMs, marketing automation.
That versatility has allowed him to realistically see what needs to be done with every client and to know how things should work together and be orchestrated together in order to function properly.
Ryan’s way of approaching these situations has enabled him to save and resurrect various sales and marketing organizations. By coming in and doing what he can do with the bits he’s mastered, but also by being able to pull in the specialists to do the bits that he can't do.
Of course, he knows how to do things and deliver great results at a very high level so today he is going to share with us some of his knowledge regarding Social Selling and also, some very easy tips to become better at engaging with people.
This was a great conversation so, listen to this episode to know what Social Selling is about and to improve the way you connect with people. We also dived into other topics around sales that we know you will find very interesting so, don’t miss it.
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