The Apprento Rev-Up Sales Podcast

Episode 23: Building Out Your SDR Function with David Dulany

Feb 06, 2023

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Sales Development Reps are a crucial component of a team. Their main focus is sales prospecting so, they don’t close the sales, but they are the ones that generate leads. 

Having an SDR function in your business can be incredibly useful and practical if done right. That’s why today, we are going to talk about how you can build out your own SDR function with David Dulany. 

David Dulany is Founder and CEO of Tenbound, a research and advisory firm focused and dedicated to Sales Development pipeline production.  

Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs and The Tenbound Sales Development Conferences held yearly around the world and virtually. 


In this episode, we are going to try and clear any doubts by answering all the main questions people have around SDR’s. When should you set up an SDR team? Are SDR teams always necessary? What does it take for an SDR team to work properly? 

David has deep experience building highly successful Sales Development programs from scratch for technology companies so, he is certainly the right person to talk about this topic with us. 

If you are looking into building your own SDR team or if you are having any second thoughts about your existing SDR team, this episode is going to be especially valuable for you. 

If you are not considering implementing an SDR team right now that’s ok, we are sure this episode will help you as well by giving you tools to evaluate your business’s situation at the moment and determine if the time has come for your business to have an SDR team. 


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