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The Rev-Up Sales Podcast

Episode 21: Entrepreneurship and Sales with William Ballance

Feb 06, 2023

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In episode 21 we are going to talk about entrepreneurship and sales with an incredible guest, William Ballance.  

William is a sales rep turned startup founder, today he is the CEO and founder of Lavender, the number 1 email assistant for sales professionals.  

Lavender is a sales email assistant. It really exists wherever a sales rep is, Gmail, Outlook, Outreach, SalesLoft, etc, to help them write a better email in less time.   

There are lots of ways it does that. But at the end of the day, it just helps them get more replies and save time on their email by writing more effectively.    

Today William is going to share with us his journey from sales to entrepreneurship, and how did he get from a sales job to building the top email assistant for sales professionals.  

It certainly wasn’t easy, he experienced times when his company was 10 days away from missing payroll, and got the last investment they needed to get profitability at the very last minute. He had to sell his car to get started, barely made groceries, and rent several times.  

So, it has been more struggle than ease along the way although now he’s got a stable company with 1000s of users all over the world, and massive brands using their product to increase their reply rates.   

At the end of the day, all that effort and sacrifice did pay off for William, do you want to know how William did it? Listen to this episode to know his story.  

This episode certainly illustrates all the struggles some entrepreneurs typically go through when they are starting up, but it also shows how big efforts get paid off in the end, so don’t miss this conversation, we are sure you’ll find it helpful. 

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