The Rev-Up Sales Podcast

Episode 29: How Sales Has Evolved Over the Decades

alex mcnaughten decades economy evolution fred copestake history sales science technology Mar 09, 2023

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In episode 29, we are going to talk about what have been the most important changes in the sales industry over the decades.  

For this, we are joined by a man who has seen those changes himself, and who also has a lot of experience in this topic, his name is Fred Copestake.   

Over the last 22 years, Fred has travelled around the world 14 times visiting 36 countries. He has worked with over 10,000 salespeople.  

From this experience, he recognised the challenges that salespeople have and what really makes a difference to be successful in sales today. He outlined this in his first book 'Selling Through Partnering Skills’.   

As selling continued to change at pace, and sales professionals needed to keep in touch with the latest trends to stay relevant he wrote his second book ‘Hybrid Selling’ which dives into the new world of sales.  

Fred is a self-proclaimed geek in researching these changes and understanding them to be able to make sure that we use the things that are relevant and good, to make the necessary tweaks to what can be tweaked, and throw away all those things that aren’t helpful and not very good.   

So, what's going on in the world of sales? What can we take? And what do we need to tweak?   

Listen to this episode to find out. We are going to go way back in history and analyse how things have been moving since the early 50s.   

We are also going to discuss, among other things, what we think the future holds regarding sales and regarding the implementation of new technologies such as AI, and the impact it’s going to have in the world so, don’t miss it! 

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