The Rev-Up Sales Podcast

Episode 035: Building Community with Jared Robin

alex mcnaughten community entrepreneur jared robin marketing salespeople social media Jun 08, 2023

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In this episode, we are joined by Jared Robin, co-founder of Rev Genius, a thriving community rave that aims to fill the gaps in inclusivity and organization in the digital space.

With a background in sales and sales leadership roles, Jared recognized the power of community and its potential for driving revenue. In this blog article, we delve into Jared's journey, his perspective on community building, and the importance of vulnerability and giving in fostering a strong and supportive community.

Jared's Journey:
Jared's professional journey began 15 years ago when he fell into the sales profession, following in the footsteps of his salesperson father. Starting outside the technology industry, he spent seven years at FedEx, gaining valuable experience and learning from his failures before finding success in the technology sector. His diverse roles shaped his understanding of the sales landscape and prepared him for the creation of Rev Genius.

The Evolution of Community:
Jared emphasized the significance of community in today's digital world. He recognized that interactions among people, rather than simply company-to-company connections, are becoming increasingly central to business success. Over time, platforms like LinkedIn have evolved, prompting the need for a shift from company-centric content to value-driven and human-centered content. Jared and his team saw the opportunity to bridge this gap by creating a micro-community where individuals could connect, learn, and support each other.


Building a Community:
Jared highlighted several key pillars in building a successful community. First and foremost, he stressed the importance of giving without expecting anything in return. By providing value that extends beyond one's business model, community members can forge meaningful connections and ignite a sense of goodwill. Additionally, vulnerability plays a crucial role in community building. Jared encourages individuals to embrace their vulnerability and seek help when needed, fostering an environment where support is readily available. Furthermore, he emphasizes the significance of empathy, which is often difficult to scale on larger platforms. By prioritizing the human element, Rev Genius aims to create a supportive community that is distinct from traditional sales roles driven solely by numbers.



Clubhouse and the Potential for Realness:
Jared expressed his excitement for platforms like Clubhouse, which he believes have the potential to scale authenticity and realness. With its audio-based format, Clubhouse enables genuine conversations and connections, allowing individuals to share knowledge and experiences openly. Jared sees this platform as a catalyst for empowering individuals and promoting genuine interactions among community members.

Jared's journey from sales to community building offers valuable insights into the power of fostering genuine connections and creating supportive environments. Rev Genius stands out as a micro-community focused on empowering individuals, embracing vulnerability, and providing value beyond traditional business models. Jared's passion for community building and his excitement for platforms like Clubhouse demonstrate his commitment to nurturing realness and empathy in the digital realm. As we move forward, let us remember the importance of building communities that uplift and support one another, transcending mere transactions and embracing the true power of human connection.

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